NoSochi2014 is a campaign by Circassians living outside Russia, who want to draw attention to the genocide perpetrated against their people 150 years ago. Sochi happens to be the capital of their former homeland, Circassia, so its choice as the location for the 2014 Winter Olympics is a source of further pain as no recognition is given to Circassia or to what occurred a century and a half ago. On the contrary the Sochi Olympics is seen as providing an opportunity for the Russian state to create a new reality and simply paint the Circassians out of history.
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